Thursday, September 20, 2018

Senior communities: For profit? Not-for-profit? The Kenney tells the story well.

When it comes to eldercare, be it retirement and assisted living  or home care, many people choose the not-for-profit model.

I'm on the Board of Directors for The Kenney, a continuing care retirement community in West Seattle.  I've also been employed by three other not-for-profits since I began working in the eldercare field in 1994.   Here's what I've discovered:

What sets not-for-profits apart?

1. Not-for-profits are mission-driven and accountable to the community at large. Many are connected with a church or a hospital, and their responsibility to the broader community is well defined. Their tax exempt status presupposes the practice of "giving back." That's certainly true of The Kenney, a faith-based community.  If residents run out of money, or outlive their money, a benevolence fund through The Kenney Foundation may be available to help them pay their monthly fees.  This allows them to stay and continue to live a purposeful lifestyle.  The Kenney also gives back to West Seattle.  Groups including the West Seattle Pastors Group, Tiny Tots and West Seattle Chamber of Commerce meet here regularly. The Kenney Foundation will soon be sponsoring a fundraiser for veterans.

2. Corporate investors don't set the organization's policy. Boards of directors, who are community volunteers, work with management and administration to make the key decisions which are in line with the community's mission. At The Kenney, as in other not-for-profits, board members are experts in their respective fields of finance, education, health care and ministry.  Another difference: extra dollars go, not to stockholders or owners, but back into the organization, to improve staffing ratios, train employees and build innovative programs that make seniors smile.

2. 3. In general, not-for-profits do a better job of retaining their high quality employees. I've watched the senior communities I've worked in do many things--big and small--to attract excellent caregivers and other employees and to keep them. In-services, scholarship opportunities and specialized training build staff morale and increase tenure. So do simpler things like the monthly staff meetings where all departments can set common goals and celebrate those with five years of service, ten years, etc.  At The Kenney, many staff in the dining services and caregiving staff have worked there more than 15 years.  The Kenney has a staff member celebrating 34 years of service this month!  The big plus?  She knows every resident by name.

For more information on not-for-profit eldercare organizations, contact their national association, Leading Age.



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